Fishin’ with Frisch, producers of the award-winning Fishing the Midwest TV series, announced today an agreement with MIDCO SPORTS, headquartered in Sioux Falls (SD). The agreement will add Fishing the Midwest TV episodes to the provider’s expansive list of leading regional sports programming. Fishing the Midwest will premiere on MIDCO SPORTS on January 18, 2026, with weekly airings at 9:30 am on Sundays with re-airs to occur during the following week as well.
“We have some of the best fishing TV action we have ever produced coming to our viewers in 2026,” stated Mike Frisch, host of Fishing the Midwest TV. “Several of our episodes originate from world class South Dakota fisheries and so a partnership with MIDCO with their strong reach in the Dakotas and beyond just makes sense for viewers and our advertising partners. While some fishing TV series are pulling away from traditional programming, our goal is expansion aiming to provide more viewers more opportunities to see our episodes.”
“What a great way to start the New Year! Providing our supporters and subscribers with a quality program designed to educate and excite anglers of all proficiencies and passions,” said Andy Price, Vice President of Content at MIDCO SPORTS regarding the addition of Fishing the Midwest to MIDCO SPORTS. Launched in 2007, MIDCO SPORTS leads the way for sports coverage in South Dakota, North Dakota, and Minnesota.
Fishing the Midwest was founded in Sheffield (IA) in 1990 by Hall of Fame angler Bob Jensen and is currently airing a 37th year of fishing action. Having a strong presence across the Midwest for nearly four decades on what is now the FanDuel Sports networks, in recent years the series has expanded to a national/international reach with placement on Sportsman Channel and World Fishing Network. Additionally, Fishing the Midwest is available for 24/7 streaming on MyOutdoorTV.com and Outdoor Action TV. Learn more about Fishing the Midwest at https://fishingthemidwest.com.
