very July I travel to Orlando, Florida to attend the ICAST show. ICAST is the fishing trade show where fishing gear manufacturers introduce much of their new product for the coming year. Some of the new product is available now, while much of it hits retail shelves this fall and during the early part of the new year.
Best New Fishing Gear from ICAST 2026 Read More »
When you go fishing, if you want to catch a fish, it’s really important that you put your bait where a fish lives. That might sound very basic, but the most basic concept of fishing is to fish where the fish are.
Where to Find Fish in the Fall Read More »
Swimbaits have been multi-species fish producers for many years now. As these baits have evolved, different sized baits with different actions, colors, and more have appeared to target various fish species.
Big Swimbaits for Bass: Late-Summer Patterns for Bigger Bites Read More »
